Challenge

Create an immersive themed exhibit to support the launch of smart home devices and guide the attendee on a journey through multiple individual experiences within the exhibit.

Approach

The attendee journey took them through a modern home themed exhibit, featuring multiple spaces found in an actual home, to showcase new smart home products. An attendee passport and cybersecurity interactive quiz encouraged attendees to visit all areas in the exhibit.

Results

The combination of the new architecture of the space and the interactive engagements dramatically increased attendee participation in the space, providing the opportunity for ADT to deliver its message to a much larger audience.