Challenge

Aloft was undergoing a rebranding from the long-standing name, PATS. The new mark and supporting material were far more sophisticated, so the implementation needed to be bold and all-inclusive.

Approach

The new identity was elegant and simple, and that was the driving force for the design of the space. The focus was on their new logo and what the voice and tone of the new brand meant.

Results

Aloft increased traffic 110% over the previous year. The design won the beMatrix “Best of Awards” for the Best Design Less Than 600 Sq. Ft and was featured in EXHIBITOR magazine. The debut was more than the client had ever hoped for and has successfully made the transition to a globally recognized brand in their field.