Challenge

Vantive US Healthcare was transitioning from the legacy Baxter Healthcare brand at the American Society of Nephrology’s (ASN) “Kidney Week” annual meeting. The challenge was to honor Baxter’s history while introducing Vantive as an independent leader in vital organ therapies. The exhibit needed to co-brand effectively, highlight the next evolution of kidney care, and create a welcoming space for physicians, clinicians, and scientists to learn about Vantive’s solutions.

Approach

Hamilton designed an open, engaging environment that combined colorful patient stories, therapeutic demonstrations, and hospitality. This approach reinforced Vantive’s legacy while showcasing its new identity and innovations. The layout encouraged attendee flow and interaction, ensuring meaningful engagement with Vantive staff.

Results

The exhibit drew substantial traffic and sparked valuable conversations, providing a powerful debut for the Vantive brand. It successfully blended history with forward momentum, establishing Vantive as a credible, innovative leader in kidney care.