Challenge

Create an experience for attendees of the ExhibitorLIVE show that would support the culture and message of Hamilton, and a physical presence that would allow for multi-year use of the architecture.

Approach

Using the same physical structure, the four-year run created experiences in a ski lodge, mid-century modern living room, a craft beer house and a garden cottage.

Results

Using unique catered food and drink to fit each theme, attendees were welcomed into the space and felt comfortable conversing with booth staff. Quality lead collection increased each year.