Challenge

Jack Henry had never purchased a custom booth and understood the need to invest in a stand that reflected their stature in the banking industry. With sixteen shows and seven configurations, the objective was to unify the program while demonstrating the diversity of their product lines and brands.

Approach

A circular configuration broken into quadrants provided superior traffic flow and sight lines while allowing the four parts to be deconstructed into smaller but equally memorable spaces. The fabric arcs and their interior lifestyle vignettes were unmistakable in any venue. Additionally, Hamilton developed a custom badge scanning and information system for their work stations.

Results

Jack Henry could not have been more pleased with the implementation and execution. The debut was the talk of each show they participated in and won several awards.