With over 80 years of leading laboratory analysis in the instrumentation field, LECO wanted to modernize their messaging while maintaining their historical position in the marketplace. Hamilton helped reintroduce LECO's fresh, new personality to the trade show floor with a modern design that showcased LECO's sophisticated instruments in an elegant setting. The exhibit space encouraged multiple product demonstrations while increasing the visibility from the vast exhibit hall, resulting in a high level of impact and energy for LECO and their booth staff.

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