Challenge

RCA has over a 100-year legacy of being one of the most prominent brands in the consumer electronics industry. For CES 2023, RCA partnered with Hamilton to create an invigorating experience showcasing the RCA brand’s relaunch.

Approach

The 30’ x 50’ exhibit space incorporated modern colors, contemporary materials, and three LED screens to reflect a refreshed RCA brand. RCA’s exhibit featured vignettes presenting their new products in smart home technology. The iconic RCA dogs were displayed in the space in a large graphic and an oversized statue. Chips, the newest RCA dog being trained by K9s for Warriors to become a service dog, also appeared in the exhibit.

Results

RCA’s exhibit was a complete success showcasing their relaunched brand and recent products while embracing the elements that encompass the renowned brand. Attendees were excited to enter the space and interested in learning more about RCA’s latest innovations.