Hamilton curated a one-of-a-kind brand experience to celebrate RCA’s 100 Years of Magic by highlighting RCA’s technological contributions of American ingenuity worldwide. Hamilton created vignettes to showcase key product innovations from each decade designed to ignite nostalgia and demonstrate how RCA has been part of their lives and will continue to be — today, tomorrow, and well into the future. This resulted in double digit increase in booth traffic, social engagement, and social impressions from previous years.