Challenge

Stryten Energy, renowned for its comprehensive range of advanced lead, lithium, and vanadium batteries, partnered with Hamilton for the 2024 Automotive Aftermarket Products Expo (AAPEX), a premier global trade show for the automotive industry. They aimed to create a distinctive experience highlighting their innovative products and solutions. The space needed to incorporate private and casual meeting areas and space for in-show demonstrations. Ultimately, Stryten needed the space at AAPEX to achieve significant brand recognition.

Approach

Stryten's exhibit was open, airy, and inviting, featuring a series of components, including a tower, demo stations, and semi-private and private meeting rooms, all of which could be reconfigured for future shows. The tower added significant height to the space, with one side adorned with LED tiles and the other showcasing infographics. Both sides of the tower displayed Stryten products. Stryten's branding was integrated throughout the exhibit using branded colors and arrows that reflected Stryten's logo. Two Stryten blue Jeep Gladiators, which housed Stryten’s batteries, were a focal point, dramatically underlit to enhance their visual appeal. The booth's hospitality offerings included cold brew coffee, adding a touch of comfort for visitors. Stryten's Grim Reaper campaign, promoting their Enhanced Flooded Battery (EFB), was seamlessly integrated into the graphics and digital content within the space. Large graphics featuring this campaign adorned the back side of the private meeting room.

Results

Stryten's exhibit at AAPEX 2024 was an overwhelming success. The modular design allowed for flexibility and adaptability, ensuring Stryten could make a lasting impression at future shows. The tower and Jeep Gladiators created a striking visual impact, capturing attendees' attention and conveying a sense of innovation and leadership. Overall, the exhibit amplified awareness of the brand and their campaigns, leaving a lasting impression on attendees.