Challenge
Develop, design, fabricate, and activate a unique brand experience that educates attendees about Wabash’s future-forward product solutions and highlights the “From First to Final Mile” marketing campaign.
Approach
In collaboration with the client, Hamilton created a 110’ x 70’ booth experience to attract and engage attendees on the show floor and reinforce Wabash National as an industry leader and innovator. Large overhead truss, lighting, and LED video tiles designated a distinctive environment signifying the Wabash brand. Hanging LED video curtain displayed key brand messaging and video content. Centrally-located “Solutions Lab” demonstrated new proprietary Wabash innovations via interactive tactile and digital “lift and learn” RFID technology—lifting product samples triggered key information on adjacent touch screen monitors. Featured products showcased the latest technology “From First to Final Mile” — Dry Vans, Refrigerated Vans, and Truck Bodies.
Results
The exhibit was a huge success. Traffic was significantly higher than the previous events and the data collected in the Solutions Lab validated client interest and activity.
Client Testimonial
"We challenged Hamilton Exhibits to bring together our diverse product portfolio, proprietary innovations, and new corporate purpose — all while telling a cohesive and future-forward story about Wabash National. It’s not an easy task when working with 53’ trailers and different opinions and ideas on how to display our technology. But, with Hamilton’s guidance, our teams worked seamlessly together to bring it all to life and ensure our objectives were met.
The booth incorporated many firsts for Wabash, including a large-scale video curtain and an interactive Solutions Lab to highlight our technology. Our collaboration with Hamilton and the booth they delivered thoroughly showcased Wabash National’s leadership in the marketplace."
