Zimmer Biomet wanted to create a digital environment to support all of their events and also provide another source for surgeons to access their registration site for Medical Education events. This digital experience was to be leveraged pre, during, and post-show as a sales tool. Leveraging their Hamilton EXTEND® virtual and hybrid event solution, Hamilton partnered with Zimmer Biomet to create a fully immersive 360° panoramic environment that put the HCPs directly in the space to explore more about their solutions. The virtual experience enables self-guided tours for visitors to explore distinctly-themed areas of interest. HCPs can explore embedded videos, 3D product images, marketing collateral, register for Medical Education sessions, and more.