Hamilton's Proprietary Lead Capture Solution
Effective lead capture is essential to making your trade show event marketing efforts pay off — 87% of exhibitors attend trade shows to generate leads. How do you ensure your sales team receives value from those leads? By getting the most information from the visitors to your exhibit.
Use your own devices to turn your exhibit booth efforts into qualified leads that are formatted and ready to be added to your CRM with Hamilton inSIGHT™. Designed to capture qualifying information from every booth visitor regardless of where they are engaged in the booth.
How Lead Capture System Works
Hamilton inSIGHT™ includes same badge scanning and survey qualifiers as show-provided lead retrieval, plus some key differentiators:
- Multi-device Compatible: Works on any iOS (12.0 or higher) or Android (4.0.3 or higher) mobile device
- Lead Scoring: Know when booth visitors are “hot” leads
- VIP Alert with Text Messaging: Get notified know when your VIPs enter your booth and have key staff alerted via text
- Dynamic Literature Fulfillment: Send attendees emails with only the information requested
- Custom CRM Formatting: Data is formatted to conform to your CRM field and data requirements for quick upload to sales pipeline
- Voice-to-Text Notes: Quickly record and save
- Image Capture: Take attendee’s picture for record, plus save sketches, diagrams, etc.
- Engagement Integration: Integrate with in-booth engagement activities
- Event Program Scalability: Leverage across your entire event program so you can compare your data and event performance apples-to-apples regardless of the event organizer or show venue
- Comprehensive Summary Reports and Data Export (custom formatted for your CRM) can be delivered daily and/or at close of show
Coming soon, our new client-friendly web-based data analytics portal will provide on-demand statistics and real-time or post-show reports to monitor your progress toward your lead goal!
Users will easily:
- View top-level stats at-a-glance
- Dig into more details
- Export records for follow-up
Dashboard can be modified to include data and filters for specific needs