Exhibits + Events

CORTEVA AGRISCIENCE

Farm Progress Show

challenge

Commanding Attention at Scale in a Massive Outdoor Show Environment

Launch the Corteva Agriscience brand, the newly formed agriculture company resulting from the Dow Dupont merger.

50% share of voice on social

90K organic impressions

Approach

A High-Visibility Activation Designed to Draw Crowds and Amplify Reach

Create an experience consistent with and supportive of the new brand that creates a buzz and impact with attendees, media, and the industry through an environment that energizes sales teams and enables them to have professional, meaningful interactions with prospects and clients.

Results

Dominant Share of Voice and Extended Reach Beyond the Show Floor

The Corteva space at Farm Progress was the center of attention for the show. The front facade drew the audience in and the engagement inside generated high interest. Throughout the course of the show, Corteva captured nearly 50% share of voice on social media and over 90K organic impressions on Facebook and Twitter.

CLIENT TESTIMONIAL

"The result was unique and transformative."

“For an event to be successful, it starts with selecting a partner who understands how to develop the strategy and create experiences that truly resonate with the audience. When we launched our new company brand, Corteva Agriscience, we trusted Hamilton to design and produce an immersive attendee environment that would enable us the ability to educate, entertain, and bring our message to life. The result was unique and transformative. Most importantly, Hamilton and their partners, executed every detail flawlessly which was critical to our success.”

experiential marketing

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