Exhibits
WABASH
NACV
Challenge
Standing Out in a Category That Rarely Pushes Creative Boundaries
Develop, design, fabricate, and activate a unique brand experience that educates attendees about Wabash’s future-forward product solutions and highlights the “From First to Final Mile” marketing campaign.
Approach
A Bold, Lighting-Driven Environment That Elevated the Entire Experience
In collaboration with the client, Hamilton created a 110’ x 70’ booth experience to attract and engage attendees on the show floor and reinforce Wabash National as an industry leader and innovator. Large overhead truss, lighting, and LED video tiles designated a distinctive environment signifying the Wabash brand. Hanging LED video curtain displayed key brand messaging and video content. Centrally-located “Solutions Lab” demonstrated new proprietary Wabash innovations via interactive tactile and digital “lift and learn” RFID technology—lifting product samples triggered key information on adjacent touch screen monitors. Featured products showcased the latest technology “From First to Final Mile” — Dry Vans, Refrigerated Vans, and Truck Bodies.
Results
Increased Traffic and Attention Through a Standout Visual Presence
The exhibit was a huge success. Traffic was significantly higher than the previous events and the data collected in the Solutions Lab validated client interest and activity.
experiential marketing
Related Work
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