Challenge
Health Care Logistics, a healthcare industry leader specializing in manufacturing, packaging, and distributing unique and hard-to-find products, partnered with Hamilton this year for the American Society of Health System Pharmacists® (ASHP) Midyear Clinical Meeting. Health Care Logistics selects a new theme annually for their catalog and website; the 2024 theme is ChipMonks. Hamilton was challenged to create an inviting, whimsical, and educational space with less physical product, a smaller footprint, and centered around the ChipMonk theme.
Approach
For ASHP 2023, Hamilton developed a non-traditional medical exhibit inspired by Health Care Logistics 2024 catalog, showcasing the ChipMonks theme. The exhibit's main tower displayed a large billboard-style fabric graphic of the 2024 brochure, setting the overall tone for the space. The exhibit’s structure brought the brochure to life with a large mountain graphic and stone wall fabric graphic, complemented by prayer flags draped across the top. Attendees could explore four product stations designed to resemble supply stations found at the base of a mountain before commencing their exploration through the rest of the exhibit. The exhibit guided attendees through Health Care Logistics 26 product categories without physically displaying all of their products. Due to a smaller exhibit space this year, digital messaging and product demonstrations were employed to showcase their manufacturing team’s ability to design and fabricate over 9,500 unique items.
Results
Hamilton helped Health Care Logistics reach their goal of attracting attendees by creating a unique, smaller, and less product-focused space. ASHP attendees enjoyed learning about Health Care Logistics products and solutions in an entertaining environment. Health Care Logistics captured around 150 unique leads using Hamilton inSIGHT®, Hamilton's proprietary lead capture solution. Exhibit staff utilized Hamilton inSIGHT’s voice-to-text notes feature for notetaking per lead over double the industry average. After its success at ASHP 2023, Health Care Logistics plans to use Hamilton inSIGHT for future events to ensure consistency, higher-quality results, and familiarity among event staff.
