Creative Experiential Marketing Studio
StudioH is Hamilton’s in-house creative experiential studio. With a focus on “experience first,” our creative studio develops campaigns and experiences to evoke emotional connectivity with audiences that help drive exceptional outcomes.
We create immersive brand experiences that inspire participants to connect more deeply with brands. Storytelling is a powerful marketing strategy that can motivate your audience to take action. Engaging the senses and activating individual thoughts, feelings, emotions, personality, motivations, and attitudes can enable consumers to digest your messaging and internalize it with value and meaning.
Explore our Capabilities
Strategy
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Creative
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Performance
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Strategy
We offer strategic services to support our clients’ event marketing programs through a consultative and customizable approach. It starts with the discovery, where we get to know your brand(s), program, and audience. We uncover insights, discover opportunities, and craft a strategy that delivers an impact beyond the completion of your event.
With your brand(s), audience, vision, and objectives in mind, we formulate an integrated campaign strategy. Ideation and theme development enhance the integrated campaign strategy and are critical to honing your event’s overarching message and key takeaways.
Strategic Services
- Business Strategy
- Discovery and Objective Development
- Comprehensive Program / Portfolio Planning
- Marketing Strategy
- Research and Competitive Analysis
- Audience Segmentation
- Marketing Communications Strategy
- Engagement Strategy
- Theme Development
- Integrated Campaign Development and Creation
Creative
Story, place, and emotion trigger different receptors within the brain, and when combined, they are the foundation for our strongest memories, which significantly affect our buying behaviors. When it comes to creative design, we consider not only the physical environment but also the feeling and narrative that constructs a memorable experience.
At Hamilton, our expert team works with you to create immersive brand experiences that surprise, intrigue, and captivate your audience while generating leads and cultivating brand loyalty.
Creative Services
- Environmental Design
- Exhibit Design
- Event Design
- Virtual Environment Design
- 2D and 3D Visualization
- Graphic Design
- Digital
- Digital Design
- Video and Motion Graphics
- Interactive Content Development
- Hybrid Platform Design
- Engagement Tactics
Performance
Through our Hamilton performance measurement and analysis methodology, we identify key metrics and measure them across your event program.
By setting benchmarks and analyzing key metrics within your tradeshow and events program, you can gain insight into messaging performance and retention, attendee experiences, optimization opportunities, and lead data.
Performance Services
- Measurement and Analytics Services
- Performance Metrics and Analytics
- Visual and Competitive Audits
- Lead Capture
- Attendee Traffic Analytics
- Post-Show Reporting
- Staff Engagement Training and Optimization
- Attendee and Sponsor Surveys
